Andy Warhol and Ai Weiwei. Two of Pop Art's biggest names, together for one monumental show. It's only natural that the promotional materials and advertising would be equally huge. The campaign takes inspiration from the iconic propaganda posters of communist China, whose message is in direct contrast with that of Weiwei, so by flipping the message to that of Revolution, we assign new meaning to the pieces. In keeping with the guerrilla spirit of revolution, we did wild postings around town that we filmed for use in a multi-panel Times Square billboard. We also utilized a Subway takeover as well as video and environmental graphics throughout the Pittsburgh Airport.
*Winner of 2 Gold, 4 Silver and a Judges Choice Award at the 2016-17 Pittsburgh ADDY Awards.
*Winner of a Silver Regional ADDY Award
*Featured in Lurzer's Archive magazine