Roberto Clemente was the definition of a hero. He was an amazing baseball player and an even better person. That's why, in partnership with the Clemente Museum, we decided to create a grassroots, guerrilla campaign to retire his number 21 from Major League Baseball. We had very little money, so we had to be creative. Really creative. Thus, we focused on social media and celebrity influencers to help us get the word out. In addition, we designed a bunch of cool stuff that people would want to wear and share. This included posters, pins, limited edition prints, and t-shirts to name a few. Lastly, we hit the streets at pre-determined events, such as the 2017 All-Star game in Miami, armed with iPads and branded swag in an effort to interact with fans, promote the change.org petition we created, and talk some baseball. The response has been overwhelming, but we're just getting started. Look for this campaign to grow and evolve over time.
*Winner of 6 Gold, 2 Silver and The Judge's Award of Excellence at the 2017-18 Pittsburgh ADDY Awards.
Andy Warhol and Ai Weiwei. Two of Pop Art's biggest names, together for one monumental show. It's only natural that the promotional materials and advertising would be equally huge. The campaign takes inspiration from the iconic propaganda posters of communist China, whose message is in direct contrast with that of Weiwei, so by flipping the message to that of Revolution, we assign new meaning to the pieces. In keeping with the guerrilla spirit of revolution, we did wild postings around town that we filmed for use in a multi-panel Times Square billboard. We also utilized a Subway takeover as well as video and environmental graphics throughout the Pittsburgh Airport.
*Winner of 2 Gold, 4 Silver and a Judges Choice Award at the 2016-17 Pittsburgh ADDY Awards.
*Winner of a Silver Regional ADDY Award
*Featured in Lurzer's Archive magazine
This campaign was created for the one and only museum dedicated to Puerto Rico's native son, Roberto Clemente. In an attempt to highlight the duality of his life's passions (baseball and giving), the art direction of the posters mimics the tearing of various layers of paper that serve as a metaphor for his life's depth. Aside from the tear that contains the headline, which was done by a retoucher, the collages were actually all done by hand, i.e. "the old fashioned way."
*Winner of 2 Gold and a Judges Choice Award at the 2015-16 Pittsburgh ADDY Awards
*Featured in Lurzer's Archive magazine
To promote the launch of GNC's newest, most extreme supplement line, we created promotional online content that spoke to the raw dedication that hardcore weightlifters live on a daily basis. I wanted it to look gritty, tough, and have some serious attitude.
Given the task of branding for Conair's new men's line "Conair Man," I wanted to create a modern, cool look that had a little bit of grit to it, while also paying some homage to the men's grooming industry of yesteryear.
How do you promote a summer show at The Warhol Museum when the artists are fairly obscure and considerably offbeat? Easy, you create a campaign combines the weirdness of the artists with typical summer activities. Combine that with a "poppy" postcard look and you have an award winning campaign that gets international buzz. A true team effort, no less than six writers and art directors all threw in to bring this campaign to life.
Like every other designer, I like creating posters. I like printmaking too. Here's some of the stuff I've done.
In an effort to highlight Rite Aid employees who go above and beyond their job description, we created the Applause! Program, which enabled employees to "give applause" to fellow employees for a job well done. To promote the program, we created a set of posters that featured a real Rite Aid employee and their unique story that earned them some applause.
For the 2014 Clemente Museum Fundraiser, I created a set of posters to be featured at the event. CD Copywriter Greg Edwards wrote some killer lines that took center stage alongside a graphic representation of Clemente and little else. Bold and simple.
*2014 Pittsburgh ADDY award winner - Gold
Brading for a small-run moonshine operation. As far as I know it's legit. I swear.
When your agency asks you to create the company holiday card that needs to feature the agency and it's motley crew, you naturally opt for a medium that will serve as a distraction. What better way to do just that than an infomercial. In a matter of days, alongside a couple of my fellow art directors and a shooter/editor, we wrote, produced, directed and starred in seven different informercials highlighting fake products associated with office/agency life. They were housed on a custom landing page where viewers could access the entire set.
What do you get for a client who has everything? Booze. More specifically, custom drinks tailored to each specific client.
Did you know Andy Warhol published a bunch of books? Of course you did. But there's a ton of people that don't. So what better way to promote an exhibit on the topic than an interactive, city-wide scavenger hunt! Let me explain. We created a bunch of fake books promoting the show and we hid them around the city. Then, each day, we'd send out a number of clues relating to the location of the books. As they are found and returned to the Museum, the lucky scavengers then receive a free admission to the Warhol Museum as well as an invitation to the exhibit's closing party. And, last but not least, at the closing party, each returned book is placed into a huge, custom bookshelf, where the spines of each book come together to create a unique surprise.