Whether it’s a basketball player trying to knock down the game winner, a football standout looking to score a scholarship, or a hockey player bouncing back from an injury, athletes want to be at their best - and then take it to the next level.
For the AHN Sports Medicine campaign, that’s the sentiment we were after-the incredible drive of student athletes and our ability to help them achieve even more.
Engaging with several of our real-life athletes who had been through our program-either to improve their performance or recover from an injury - we used their skills and stories to highlight what Sports Medicine offers.
Launching an integrated marketing campaign-from TV to social media, event activations to out-of-home-we found unique ways to show the before and after of working with our AHN Sports Medicine trainers. And, we shed light on how we can help athletes “go next level,” whether that be from off the bench to starting position, or from high school standout to D1 prospect.
The result? A campaign that celebrated our patients’ successes, engaged the community in unique ways, and increased sports performance appointments at our Wexford location.
