Did you know Andy Warhol published a bunch of books? Of course you did. But there's a ton of people that don't. So what better way to promote an exhibit on the topic than an interactive, city-wide scavenger hunt! Let me explain. We created a bunch of fake books promoting the show and we hid them around the city. Then, each day, we'd send out a number of clues relating to the location of the books. As they are found and returned to the Museum, the lucky scavengers then receive a free admission to the Warhol Museum as well as an invitation to the exhibit's closing party. And, last but not least, at the closing party, each returned book is placed into a huge, custom bookshelf, where the spines of each book come together to create a unique surprise.